Calling Alabama companies! Innovate Alabama is seeking proposals to develop an Outdoor Recreation website and comprehensive marketing campaign by a qualified Alabama-based professional communications agency or vendor. Please see below for expected outcomes:

Website Outcomes:

• Position the Innovate Alabama Outdoor Recreation’s nested website as a central hub housing all of Alabama’s outdoor recreation assets for those interested in learning how to explore the outdoors and associated industries in Alabama.
• Effectively highlight Alabama’s unique outdoor recreation assets and future outdoor recreation-related programs.
• Align the outdoor recreation website with Innovate Alabama’s overall strategic communications strategy, brand messaging and supporting marketing assets (including its new Innovate Alabama website currently in development).
• Leverage Innovate Alabama’s outdoor recreation content to keep users engaged on the website through interactive design, social integration and user-experience elements.

Marketing Campaign Outcomes:

• Develop and execute a comprehensive, long-term outdoor recreation marketing plan and supporting assets for the state of Alabama that align with the outdoor recreation council’s recommendations.
• Ensure the outdoor recreation marketing campaign takes into account branding, messaging and advertising considerations that support the overall strategic communications strategy of Innovate Alabama.

Proposals can be submitted by emailing info@innovatealabama.org. The deadline for submission is Wednesday, Sept. 13, at 5:00 p.m. CDT.

Should you have any questions, please reference this formal FAQ sheet.

We look forward to reviewing proposals in the coming weeks.